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I don’t have a blogging strategy!

“I don’t know where to start with my blog!”

I’ve talked to quite a few people lately who feel they should be blogging, or perhaps one of their New Year’s resolutions is to “blog more in 2018,” or they’re “going to start soon,” or they “plan to start blogging in the Spring…”

taking care of yourself

…and they don’t know where to start…

…they don’t have a blogging strategy.

Why should I be blogging?

Last summer I wrote about the importance of understanding why:

Why build your social media presence?

or

Why start blogging?

It’s important to ask:

What is it going to give you?
What do you want it to do for you?

Let’s assume that you’re a small business owner and thinking about blogging in order to bring your ideal clients (assuming you know who they are?? and you’ve figured out how to reach them), to your website so that you can share what you do and how you can help.

Perhaps you had a shiny new website for Christmas?!

(Maybe that’s just me – Sarah Dean had my website ready for me at Christmas 2015 🙂 )

How often do I need to be blogging?

I think consistency is important and that it’s better to generate new content regularly rather than have a frenzy in the beginning of the year and then run out of steam…

Realistically – how often are you going to be able to produce new content, and/or share (credible) content from others in a relevant field, consistently?

For me, I figured that every two weeks is realistic – and so I aim to get a blog out every two weeks. Most of the time I manage to do that (apart from August). Matching this rhythm, I send out my newsletter every two weeks so that I can include a link to my latest blog.

What rhythm makes sense for you?

What should/could I blog about?

What are the things your potential customers want to know? What are their pain points? What problems can you solve?

What’s perhaps obvious to you but not to your potential customers?

(Some thoughts on how I choose what to blog about are in here.)

And also, what would you enjoy blogging about?

(It’s not going to be easy to blog regularly if it feels like a chore!)

Calls to action!

Remembering why you’re blogging – to bring people to your website, to share what you do – don’t forget to link your blog to other pages on your website, particularly your main services.

(You’ll be able to track with google analytics what people do after landing on your blog – in the same way that you can track how they got there. Do they read another blog, check out your main services, click on a contact form, etc..)

And don’t forget a call to action!

What do you want people to do – call you, send you a message, sign up for your newsletter..?

Still wondering how to get started with your blogging strategy?

If you’d like to book a 1-hour blogging strategy session via Zoom, please leave me a comment below, get in touch via the contact form or call me on +44 7526 740486.

Blogging Strategy

[To get your free copy of my eBook ’10 questions to ask yourself about your business’, sign up for my fortnightly newsletter using the sign up box on the top right of this page, or at the foot of the page if you’re viewing on a mobile device.]

Best wishes!

Sian

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