Reaching your ideal customer
How can you reach your ideal customer?
Assuming you know who your ideal customer is…(?)
…how can you reach them??
Where do your ideal customers hang out – online and offline?
What events do they attend?
What social media groups are they active in?
As lovely and cosy as it is to hang out in closed Facebook groups with other coaches…
…if I want to get my message across to my ideal customers, I need to get to where they are – in person or on social media.
Who has your customers already?
Take time to brainstorm
How can you tap into them / that organisation?
Try this exercise:
Brainstorm or mind map all the different ways that you can make use of the fact that someone else is already talking to your customers…
Using Lean thinking, what no/low cost options could you try?
What are the most creative ways you can think of?
What are the craziest ways?
What would Wile E Coyote do?
What are your ideal customers reading?
How can you get your articles/posts in front of your ideal audience?
If your ideal customer is a member of an organisation, how does that organisation communicate with its members? – how could you make use of that?
Who could be referring you?
Who can you collaborate with?
“If you do not go after what you want, you’ll never have it.
If you do not ask, the answer will always be no…” – unknown
What could you do that you’re not doing already?
If something feels uncomfortable, is that just because it’s new..?
If you don’t give it a few good tries, how will you know whether or not it’ll become easier or even something you love..?
“Everything you want is on the other side of fear” ― Jack Canfield
What could you do that scares you a little?
What opportunities can you grab that might take you out of your comfort zone?
Stepping out of my comfort zone
What about you? How do you reach your ideal customer?
Where do your ideal customers hang out? Who is talking to your ideal customers?
What could you do that you’re not doing already?
Please let me know your thoughts by adding your comments below…
To find out how I can help you to get your message across to your ideal customer, please get in touch via the contact form or call me on +44 7526 740486.
[To get your free copy of the eBook ’10 questions to ask yourself about your business’ with exercises like the ones above, sign up for my fortnightly newsletter using the sign up box on the top right of this page, or at the foot of the page if you’re viewing on a mobile device.]
Best wishes!
Sian
I love the mind mapping tool too! Such a fun way to brainstorm. Especially with a large paper format.
Thanks Dana! Yes – I love to use large paper so my ideas are not restricted by the paper size! Sian
Thought provoking blog Sian – thank you :)
Thanks Anna! Sian
Great Blog Sian you have just reminded of some organisations I have meant to contact thank you :-)
That’s great Eileen! Glad you found it useful! Sian